Social Media in the Future

An image of the evolution of man in comparision to social media.
(Social Media Today, 2013).

Right now social media is blurring the lines between our private and public lives, shrinking geographical barriers while involving different isolated groups, and changing the way information is communicated to its audience. Social media allows us to curtail the information we want, find exactly the content we need, and receive information almost instantly before any other traditional media has a chance to share it. Continue reading “Social Media in the Future”


Social Media and You

Hand holding a Social Media 3d Sphere sign on white background.
(Project eve, 2013).

Your clients are now using social media as a primary communication tool. Whether it is a collaborative project platform, blogs, content communities, social networking sites, virtual game worlds or virtual social words (Haenlein & Kaplan, 2010), there now exists a plethora of social media platforms. But how do you engage your audience in a space where there is so much competition? How do you also avoid disaster at the same time?

Social media, and its usage, has become a catch 22 for many companies. As they navigate how to use the technology, select their platform and design campaigns to attract and build a customer base.

Continue reading “Social Media and You”

How to Navigate Social Media Crises

A image saying "To Err is Human. To mess up. You need a computer."
(SodaHead, 2011).

Social media crises are not so much about the ‘if’ but about the ‘when.’ The increased adoption of social media usage in companies has likewise increased the risks a company’s reputation faces because, despite your best efforts, there are still humans behind every single social media account and, as is said, to err is human. Continue reading “How to Navigate Social Media Crises”

Using Big Data to Measure Your Audiences

Two miners transporting cubes of digits
(Clinical Safety Geek, 2013).

There is too much data.

In a world where the rise of multimedia, social media, and the Internet of Things is fueling an exponential growth of data (McKinsey&Company, 2011), “Big Data” has become a key buzzword to describe the availability of data and complex data sets. But for me the most important part of big data is the analysis – all the data in the world is just that, data. Data does not actually help you create value, innovate or make changes until you analyze it and mine it for its gold nuggets of truth. Continue reading “Using Big Data to Measure Your Audiences”

A Bleak Outlook on Youth Un(der)employment (what the numbers say.)

Marquency Laurore consults the classified ads for a job in Montreal. (Paul Chiasson / THE CANADIAN PRESS)
Marquency Laurore consults the classified ads for a job in Montreal. (Paul Chiasson / THE CANADIAN PRESS) (CTV, 2014).

Can we attribute a part of this whole crisis to numerical oversight?

Probably not, but we can use the statistics, or the lack there of, to emphasis just how dire the situation is and hopefully motivate people to take action. Job reporting is a huge issue that has been under fire and came to a head recently when the Canadian Labour Congress (CLC) challenged Statistics Canada’s (StatsCan) labour market findings on March 7, 2014. Continue reading “A Bleak Outlook on Youth Un(der)employment (what the numbers say.)”

Putting Generation Y to Work (acknowledging the actual accrued value of Millennials)

Image of a one way street pointing towards the horizon.
(The Guardian, 2009)

Knowledge is not a one-way street.

Recent statistics indicate that Millenials will dominate nearly 75% of the workforce in Canada by 2028 (The Globe and Mail, 2014). If we are being fair this statistic is not surprising considering the fact that by then many Baby Boomers will have most definitely reached the age of retirement. But how does this deal with the crisis of youth un(der)employment I have been discussing for the past five weeks – what do these young workers do in the meantime so that they can be integrated  into the workforce now! Continue reading “Putting Generation Y to Work (acknowledging the actual accrued value of Millennials)”

The Canada Job Grant (Does it solve the crisis?)

Image of a man holding a book saying "Creating Job Opportunities."
The budget announced that the federal government is prepared to deliver the Canada Job Grant starting April 1, directly through Service Canada, in provinces where no deal can be reached. (Sean Kilpatrick/Canadian Press) (CBC, 2014b).

This past week the new budget was delivered by Jim Flaherty and according to the Metro one of the six things we had to know included, the quickly becoming infamous Canada Job Grant (Greenway & Matthews, 2014). The Canada Job Grant gives businesses looking to hire and train underemployed or unemployed workers up to $15,000 per worker for training costs. However, what seems like the solution to our problem of youth unemployment and underemployment in Canada has raised considerable controversy.

But what could be so wrong with the Federal government covering the cost of training workers to fill skill-based jobs, alleviating the risk for employers and making it easier for unemployed workers and underemployed youth to find jobs? Continue reading “The Canada Job Grant (Does it solve the crisis?)”