Recent statistics indicate that Millenials will dominate nearly 75% of the workforce in Canada by 2028 (The Globe and Mail, 2014). If we are being fair this statistic is not surprising considering the fact that by then many Baby Boomers will have most definitely reached the age of retirement. But how does this deal with the crisis of youth un(der)employment I have been discussing for the past five weeks – what do these young workers do in the meantime so that they can be integrated into the workforce now! Continue reading “Putting Generation Y to Work (acknowledging the actual accrued value of Millennials)”→
This past week the new budget was delivered by Jim Flaherty and according to the Metro one of the six things we had to know included, the quickly becoming infamous Canada Job Grant (Greenway & Matthews, 2014). The Canada Job Grant gives businesses looking to hire and train underemployed or unemployed workers up to $15,000 per worker for training costs. However, what seems like the solution to our problem of youth unemployment and underemployment in Canada has raised considerable controversy.
A not so shockingly similar aspect between both texts is their clear argument that you need to have measurable objectives. Both Katie Paine (2011) and Neal Schaffer (2013) mention this as one of the first things you must consider when you plan to create a social media strategy because it is the reason your strategy exists in the first place. Success must be achievable and the only way to measure if you meet your objectives is for there to be a bottom-line impact – this is the key to measuring exactly what matters to the company’s business (Paine, 2011). Continue reading “Measure the Metrics”→
Two weeks ago, I discussed the documentary Generation Jobless, where among many of its critical critiques it fit in that Millennial interns are rarely placed in paid or even legal internship positions, with many of them just being cycled through the “system” under the guise of acquiring experience. As Marcus (2014) alluded to in an earlier comment, many unpaid internships do not meet the requirements of the Ontario’s Employment Standards Act (ESA) and they also place youth in a precarious situation where they are “working” for a company with no promise of a career afterwards. Continue reading “An Internship or Internment?”→
Social media campaigns can so easily go wrong. Whether it’s the social media team not properly analyzing the audience, no one checking the wording of the content or using the wrong platform entirely; there are so many ways to ruin your company’s credibility and reputation (your greatest asset).
I think the “best” of the worst social media campaigns I found in my research is the Conde Nast owned food website, Epicurious, whose totally inappropriate tweets in the wake of the Boston Marathon bombing on April 15, 2013, makes me question who exactly was in charge of their social media campaign.
Initially they took the right approach tweeting out a simple, “Our thoughts are with everyone in Boston.” However, within twenty-four hours Epicurious posted some rather tactless promotional tweets (pictured above) (Red Banyan Group, 2013). I, personally, cannot think of more phenomenally bad or insensitive things to tweet at your 385,000 followers audience following the heart wrenching attack that occurred to hundreds of innocent bystanders. Therefore, it was no surprise when their Twitter audience immediately expressed outrage.
The campaign was designed to combat the increase of risky behaviour around trains. As mentioned by Neal Schaffer numerous times in his book Maximize your social a one-sep guide to building a social media strategy for marketing and business success knowing your audience is essential to success (2013). In fact the four rules for consumers was utilized incredibly by this campaign.
As stated in Picturing Protests: The Visual Framing of Collective Action by First Nations in Canada by Catherine Corrigall-Brown and Rima Wilkes (2012), “modern media includes more images than ever before, and these images are remembered longer and are more likely to elicit emotional responses” (p.223). Images tend to frame a crisis or event in a different way then is captured by the text; acting as a lens through which we witness the affair. Whether it is because there are only so many images available, the photograph is visually exciting or the image becomes synonymous with the crisis, what we see in the media tends to stay with us and subliminally be associated with all our future dealings with the event.
Like the documentary,Generation Jobless, the media is partially to blame. They seek to maximize a profit and support their story, and sometimes the easiest way to do this is to use fear and negativity, alluded to as “the protest paradigm” (p.224). The way the picture is framed tells a story; creating meaning.
So what are the pictures shown whenever I type in “underemployment, youth, Canada” or “unemployed, youth, Canada”?