Right now social media is blurring the lines between our private and public lives, shrinking geographical barriers while involving different isolated groups, and changing the way information is communicated to its audience. Social media allows us to curtail the information we want, find exactly the content we need, and receive information almost instantly before any other traditional media has a chance to share it. Continue reading “Social Media in the Future”
Your clients are now using social media as a primary communication tool. Whether it is a collaborative project platform, blogs, content communities, social networking sites, virtual game worlds or virtual social words (Haenlein & Kaplan, 2010), there now exists a plethora of social media platforms. But how do you engage your audience in a space where there is so much competition? How do you also avoid disaster at the same time?
Social media, and its usage, has become a catch 22 for many companies. As they navigate how to use the technology, select their platform and design campaigns to attract and build a customer base.
Social media crises are not so much about the ‘if’ but about the ‘when.’ The increased adoption of social media usage in companies has likewise increased the risks a company’s reputation faces because, despite your best efforts, there are still humans behind every single social media account and, as is said, to err is human. Continue reading “How to Navigate Social Media Crises”
There is too much data.
In a world where the rise of multimedia, social media, and the Internet of Things is fueling an exponential growth of data (McKinsey&Company, 2011), “Big Data” has become a key buzzword to describe the availability of data and complex data sets. But for me the most important part of big data is the analysis – all the data in the world is just that, data. Data does not actually help you create value, innovate or make changes until you analyze it and mine it for its gold nuggets of truth. Continue reading “Using Big Data to Measure Your Audiences”
Can we attribute a part of this whole crisis to numerical oversight?
Probably not, but we can use the statistics, or the lack there of, to emphasis just how dire the situation is and hopefully motivate people to take action. Job reporting is a huge issue that has been under fire and came to a head recently when the Canadian Labour Congress (CLC) challenged Statistics Canada’s (StatsCan) labour market findings on March 7, 2014. Continue reading “A Bleak Outlook on Youth Un(der)employment (what the numbers say.)”