There is too much data.
In a world where the rise of multimedia, social media, and the Internet of Things is fueling an exponential growth of data (McKinsey&Company, 2011), “Big Data” has become a key buzzword to describe the availability of data and complex data sets. But for me the most important part of big data is the analysis – all the data in the world is just that, data. Data does not actually help you create value, innovate or make changes until you analyze it and mine it for its gold nuggets of truth. Continue reading “Using Big Data to Measure Your Audiences”