How to Navigate Social Media Crises

A image saying "To Err is Human. To mess up. You need a computer."
(SodaHead, 2011).

Social media crises are not so much about the ‘if’ but about the ‘when.’ The increased adoption of social media usage in companies has likewise increased the risks a company’s reputation faces because, despite your best efforts, there are still humans behind every single social media account and, as is said, to err is human. Continue reading “How to Navigate Social Media Crises”