The Canada Job Grant (Does it solve the crisis?)

Image of a man holding a book saying "Creating Job Opportunities."
The budget announced that the federal government is prepared to deliver the Canada Job Grant starting April 1, directly through Service Canada, in provinces where no deal can be reached. (Sean Kilpatrick/Canadian Press) (CBC, 2014b).

This past week the new budget was delivered by Jim Flaherty and according to the Metro one of the six things we had to know included, the quickly becoming infamous Canada Job Grant (Greenway & Matthews, 2014). The Canada Job Grant gives businesses looking to hire and train underemployed or unemployed workers up to $15,000 per worker for training costs. However, what seems like the solution to our problem of youth unemployment and underemployment in Canada has raised considerable controversy.

But what could be so wrong with the Federal government covering the cost of training workers to fill skill-based jobs, alleviating the risk for employers and making it easier for unemployed workers and underemployed youth to find jobs? Continue reading “The Canada Job Grant (Does it solve the crisis?)”


Are the Millennials One Picture?

A picture is worth a thousand words.

An image of a camera made of words.
(Deviantart, 2011).

As stated in Picturing Protests: The Visual Framing of Collective Action by First Nations in Canada by Catherine Corrigall-Brown and Rima Wilkes (2012), “modern media includes more images than ever before, and these images are remembered longer and are more likely to elicit emotional responses” (p.223). Images tend to frame a crisis or event in a different way then is captured by the text; acting as a lens through which we witness the affair. Whether it is because there are only so many images available, the photograph is visually exciting or the image becomes synonymous with the crisis, what we see in the media tends to stay with us and subliminally be associated with all our future dealings with the event.

Like the documentary, Generation Jobless, the media is partially to blame. They seek to maximize a profit and support their story, and sometimes the easiest way to do this is to use fear and negativity, alluded to as “the protest paradigm” (p.224). The way the picture is framed tells a story; creating meaning.

So what are the pictures shown whenever I type in “underemployment, youth, Canada” or “unemployed, youth, Canada”?

Image of a student operating a coffee maker
Unemployment is a problem for young Canadians, but so is working in jobs that are below their level of education (CBC News, 2013).

Continue reading “Are the Millennials One Picture?”